Latest ABC Website Audit Shows Significant Increase In Newsquest Website Daily Visitors
29 August 2012
Newsquest Media Group today released its January - June 2012 ABC website audit which reports that a daily average of 499,292 unique visitors accessed its network of 158 local media brand sites – year-on-year growth of 9.4% (Jan-Jun 2011: 456,230).
The variety of devices being used to access Newsquest regional and local content continues to increase, with more than a quarter of visitors (25.9%) using smart phone and tablet devices in June 2012 -- up from 10.6% at the end of last year’s January – June reporting period.
Roger Green, Managing Director of Digital Media for Newsquest said: “This is the 13th consecutive audited increase for Newsquest since we first published an ABC certificate in May 2005. It’s been powered in particular by the cutting edge, web-first reporting and interaction tools being embraced by our newsrooms.
“These tools have been used to cover not only murder, mayhem and football transfers, but as the Olympic torch relay passed through Newsquest cities, towns and villages our audiences responded in their thousands as they engaged with our content through comments, tweets and other share tools.”
Green added: “Commercially, Newsquest’s digital advertisers are benefiting not just from our numbers but also from innovations in demographic, behavioural and contextual tools that get the right messages to the right people at the right time.