News & Press Releases
3 June 2014
Newsquest Media Group, one of the UK’s leading local media companies, has today (June 3) launched a new responsive mobile web platform for its 140 regional and local news titles across England and Wales. Specifically designed for the growing number of people now accessing local news and information from smartphones it provides quick and easy access to the content they’re looking for. The roll-out also includes a new suite of smartphone-friendly display advertising opportunities.
Managing Director of Newsquest Digital Media, Mark Smith, said: “Like all publishers we’ve seen an enormous increase in smartphone usage, traffic’s more than doubled in a year and now accounts for more than a third of all our users. This latest Newsquest release makes sure that we’re giving them and our advertisers the best possible experience. Trials in the South of England showed that users not only like it but they read more articles as well.”
11 March 2014
The latest ABCe audit has revealed that the Newsquest network of local sites now attracts a bigger daily audience than any other regional newspaper group in the UK.
From July to December 2013 the number of daily average unique browsers was 731,495, representing annual growth of 40.6% (July - December 2012: 520,256).
5 March 2013
Newsquest has released its July - Dec 2012 ABC website audit which reports that a daily average of 520,256 unique visitors accessed our network of 144 local news and information sites, year-on-year growth of 15.8% (ABC July-Dec 2011: 449,121).
The average number of monthly visitors increased 9.8% to 9,124,606 accessing our network during the period – a year-on-year growth of 9.8% (July-Dec 2011: 8,306,468).
25 January 2013
Early in 2012 Newsquest Digital successfully introduced a method of targeting adverts, based on the weather.
Newsquest have successfully delivered a number of Meteotargeted campaigns since the launch. Local advertisers have said "The response to the adverts has been incredible" National advertisers have seen a 5 times higher CTR, and Newsquest facilitated a programmatic buy - allowing advertisers to react quickly and make use of regional differences and rapid changes to the weather . The Met Office are now launching a targeting tool for retailers later this year. The online tool will offer forecast information which would allow retailers and brands to develop weather and location-targeted short-period events that are not possible using general weather forecasts. If you are using this and planning activity Newsquest have the ability to deliver the message successfully.
29 August 2012
Newsquest Media Group today released its January - June 2012 ABC website audit which reports that a daily average of 499,292 unique visitors accessed its network of 158 local media brand sites – year-on-year growth of 9.4% (Jan-Jun 2011: 456,230).
The variety of devices being used to access Newsquest regional and local content continues to increase, with more than a quarter of visitors (25.9%) using smart phone and tablet devices in June 2012 -- up from 10.6% at the end of last year’s January – June reporting period.