News & Press Releases

Newsquest online audience now the biggest of any regional news group

11 March 2014

The latest ABCe audit has revealed that the Newsquest network of local sites now attracts a bigger daily audience than any other regional newspaper group in the UK.

From July to December 2013 the number of daily average unique browsers was 731,495, representing annual growth of 40.6% (July - December 2012: 520,256).

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Latest ABC audit shows 16% increase in daily visitors

5 March 2013

Newsquest has released its July - Dec 2012 ABC website audit which reports that a daily average of 520,256 unique visitors accessed our network of 144 local news and information sites, year-on-year growth of 15.8% (ABC July-Dec 2011: 449,121).

The average number of monthly visitors increased 9.8% to 9,124,606 accessing our network during the period – a year-on-year growth of 9.8% (July-Dec 2011: 8,306,468).

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Target adverts to the weather

25 January 2013

Early in 2012 Newsquest Digital successfully introduced a method of targeting adverts, based on the weather.

Newsquest have successfully delivered a number of Meteotargeted campaigns since the launch. Local advertisers have said "The response to the adverts has been incredible" National advertisers have seen a 5 times higher CTR, and Newsquest facilitated a programmatic buy - allowing advertisers to react quickly and make use of regional differences and rapid changes to the weather . The Met Office are now launching a targeting tool for retailers later this year. The online tool will offer forecast information which would allow retailers and brands to develop weather and location-targeted short-period events that are not possible using general weather forecasts. If you are using this and planning activity Newsquest have the ability to deliver the message successfully.

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Latest ABC Website Audit Shows Significant Increase In Newsquest Website Daily Visitors

29 August 2012

Newsquest Media Group today released its January - June 2012 ABC website audit which reports that a daily average of 499,292 unique visitors accessed its network of 158 local media brand sites – year-on-year growth of 9.4% (Jan-Jun 2011: 456,230).

The variety of devices being used to access Newsquest regional and local content continues to increase, with more than a quarter of visitors (25.9%) using smart phone and tablet devices in June 2012 -- up from 10.6% at the end of last year’s January – June reporting period.

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Latest audit shows Newsquest websites increase reach as audience turns to smart phones and tablets.

29 February 2012

Newsquest Media Group today released its July-December 2011 website audit which reveals that a monthly average of 8,306,468 unique visitors accessed its network of 158 local media brand sites – year-on-year growth of 11.5% (Jul-Dec 2010: 7,450,271).

Roger Green, Digital Media Managing Director for Newsquest Media Group said: “In December we launched a new version of our mobile site network to meet the growing appetite of smart phone users for up-to-the-minute news and local travel information."

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